This month, we were joined by board members Todd Carden and Trey Lamont who discussed marketing on social media and how things have changed since the pandemic.
Here are a few highlights from that discussion:
- No matter the size of your business, you can harness the power of social media to advertise your business and communicate service model changes to your customers
- Operators suggested featuring restaurant owners and/or staff on social media to create engagement with customers
- Do your research to learn about the peak times to post to different social media accounts to have the most reach
- Having the right person in charge of your social media is a huge factor in the success of utilizing it for marketing
Your Local Government Affairs team gave a legislative update. They shared updates about the city budget process and the amendments they are tracking closely. They also shared that the city of Seattle released a Storefront Repair Fund that grants small business owners $2,000 towards repairs. The team recognizes that this is a small drop in the bucket and is working on gathering data from this applicant pool to encourage continuation and expansion of the pilot program.
Many thanks to MariPili Tapas Bar for hosting The Seattle Restaurant Alliance’s in-person monthly meeting.
There will be no December meeting. The next meeting will be at 10 a.m., Jan. 4, 2023. It will be hosted at Aerlume Seattle (2003 Western Ave Ste C).